Apprentices work directly with you on your marketing. They are not freelancers, so they’re not going to invent goals and implement strategies to lead your marketing team and grow your business exponentially. Here are some ideas to task your apprentice on:
Content marketing/SEO. Task your apprentice with writing blog posts for your blog. Your blog should already be built, and you should be able to provide technical and creative direction.
Social Media. Task your apprentice with creating posts for Instagram, Facebook, and Twitter. If your accounts aren't already set up, they can create them for you. If they are set up, make sure you provide them with usernames and passwords in a timely manner.
Research. Task your apprentice with a preliminary research project. You should let them know what you're looking to learn and how the information should be presented.
Managing Forums. If you have a community for your customers, your apprentice can monitor the posts and make sure that customers get responses. Remember that your apprentice has a cap of 10 hours per week, so don't expect immediate responses all hours of the day.
Posting in communities. One of the most effective early marketing channels for early startups and small businesses is posting in online communities where your customers aggregate. Look for these communities in Slack groups, Facebook groups, Quora, Reddit, job boards, email lists, and affiliates, to name a few. You can task your apprentice with collecting leads or getting sign-ups by posting about your product or service in these communities.
Anything else marketing related. These are just some ideas from our most repetitive apprenticeship topics. Marketing is a broad field, and candidates may offer help in other niches, such as analytics, design, and influencer outreach, just to name a few. What ultimately matters is that both yourself and the candidate are in a win-win arrangement. Make sure to ask them if they are happy with your proposed agenda.