It depends on what you want to learn. We cannot give you specific responsibilities that you will definitely have, but here are some things you might be doing:
1. Designing social media posts, ads, and more
As a marketer, everyone has to do a bit of design. Even if you aren't the best at it, try following some nice Instagram accounts, some Pinterest boards, and other places where you can find some design inspiration. Also try using Canva and other free, browser-based graphic design programs to learn about the process.
2. Search engine optimizing content
Searching for keywords, link building, and optimizing content is a lot of work. If you're a beginner, do research to familiarize yourself with terms and basic SEO strategies. Our SEO courses will help you learn best practices and how to apply them to your tasks.
3. Use of marketing tools
All marketers have their favorite tools—your mentor will be impressed if you know how to use or are familiar with at least one. Here are a few kinds of marketing tools that you might be asked to use during your apprenticeship:
Content creation tools (Examples: Google Workspace, Canva)
Social media management tools (Examples: Meta Business Suite, Hootsuite)
Data reporting and analytics (Examples: Google Analytics, Databox)
Team communication (Examples: Slack, Microsoft Teams)
4. Writing content for the business
Copywriting is one of the top skills of a marketer, regardless of which industry they work in. Your mentors may ask you to create copy for their blog, social media, e-commerce listings, and so on. A lot of research—and free tools—will give you ideas on how to write fresh, engaging copy.
5. Handling social media
Different social media platforms have different user demographics. What works on Twitter won’t work on Facebook, and the best posts on Instagram need work before it goes up on Tiktok. Read up on different social media platforms, or take our course on social media, to have an idea of how they work.
6. Implementing email campaigns
Email is one of the most effective customer engagement tools. If your mentor asks you to do some email marketing, it may involve using tools such as MailChimp to draft newsletters and other email campaigns to reach out to their audience.
7. Doing e-commerce marketing
Some of the businesses on Acadium are e-commerce platforms. E-commerce involves the sales of goods on the internet. As a marketer, you’ll likely be asked to create copy or tweak images for product listings, optimize website designs, or manage their socials.